Not all sites charge fees for membership upgrades. There are a growing number of free dating sites who generate income solely on the advertising they offer. Check here for sites that don't require a credit card. Providing an on-line dating service free of any charges is certainly a way of generating a membership more rapidly than a subscriber site.
However, free dating sites rely solely on advertising for their running costs. With no income from subscribers there may be limited funds to invest in administration, support, software upgrades and all the other overheads associated with running a dating site. Consequently free dating sites vary greatly in quality. Those that are well established are probably a better choice than ones recently launched.
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